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WEBSITE PRIVACY POLICY MOTOINTEGRATOR.COM

PRIVACY POLICY

  1. Definitions
    • Controller Inter Cars S.A., with its registered office in Warsaw, 64 Powsińska Street, 02-903 Warsaw.
    • Personal Data – any information about a natural person, identified or identifiable by one or several factors defining his/her physical, physiological, genetic, psychic, economic, cultural or social identity, including the IP of the device, location data, online identifier and information collected through cookie files and other similar technologies.
    • Policy – this Privacy Policy.
    • GDPR – Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC.
    • Website – an online service run by the Controller at the address motointegrator.com.
    • User – any natural person visiting the Website or using one or more services or functionalities described in the Policy.
  2. Data processing in connection with the use of the website
    • In connection with the User’s use of the website, the Controller collects data with the scope necessary to provide its respective services and collects information about the User’s activity on the Website. The detailed rules and purposes of processing the personal data collected during the use of the Website by the User are described below.
  3. Purposes and legal basis of data processing at the website

USE OF THE WEBSITE

  • Personal data of all the persons using the Website (including the IP address or other identifiers and information collected through cookie files and other similar technologies) who are not registered Users (i.e. persons with no profile on the Website) are processed by the Controller:
    • to provide services electronically to provide Users with an access to the content collected on the Website – in this case, the legal basis for the processing is that processing is necessary for the performance of a contract (Article 6(1)(b) of GDPR);
    • for analytical and statistical purposes – in this case, the legal basis for the processing is the legitimate interest pursued by the Controller (Article 6(1)(f) GDPR) to analyze the activity of Users and their preferences in order to improve the functionalities used and the services provided;
    • to determine and pursue possible claims or defend against claims – the legal basis for the processing is the legitimate interest pursued by the Controller (Article 6(1)(f) of GDPR) to protect its rights;
    • for the marketing purposes of the Controller and other entities, in particular those associated with displaying behavioral advertising – the rules of personal data processing for marketing purposes are described in the section entitled “MARKETING”.
  • Activity of a User on the Website, including his/her personal data, is recorded in system logs (a special computer program for storing a chronological record of information about events and actions concerning the IT system used for providing services by the Controller). The information collected in logs is processed mainly for purposes related to the provision of services. The Controller also processes the information for technical, administrative purposes and in order to ensure security of the IT system and to manage the system and also for analytical and statistical purposes – in this respect, the legal basis for the processing is the legitimate interest pursued by the Controller (Article 6(1)(f) of GDPR).

REGISTRATION ON THE WEBSITE

  • The persons who register on the Website are asked to provide data needed to set up and maintain an account. Provision of data marked as mandatory is required to set up and maintain an account, and a failure to provide them makes it impossible to set up the account.
  • Personal data are processed:
    • to provide services connected with running and maintaining an account on the Website – the legal basis for the processing is that the processing is necessary for the performance of a contract (the legal basis for the processing is Article 6(1)(b) of GDPR);
    • for analytical and statistical purposes – the legal basis for the processing is the legitimate interest pursued by the Controller (Article 6(1)(f) of GDPR) to analyze the activity of Users on the Website and how they use their accounts and what their preferences are, in order to improve the functionalities used;
    • to determine and pursue possible claims or defend against claims – the legal basis for the processing is the legitimate interest pursued by the Controller (Article 6(1)(f) of GDPR) to protect its rights.
    • for marketing purposes of the Controller and other entities – the rules of personal data processing for marketing purposes are described in the section entitled “MARKETING”.
  • If the User enters any personal data of other people on the Website (including their names, addresses, telephone numbers or e-mail addresses), he/she may only do so provided that this does not breach the applicable laws or the personal rights of these persons.

GEOLOCATION

  • The Controller ensured a User’s geolocation tool on the Website. The use of this functionality is optional and not required in order to use the Website appropriately. The geolocation data are processed only to enable the User finding the nearest stationary Controller’s network sales points, then the legal basis for the data processing is the User’s consent (Article 6(1)(b) of GDPR). The above data are processed once, i.e. the Controller does not processes them in a persistent way.

CONTACT FORMS

  • The Controller ensures technical solutions for contacting it by using electronic contact forms. Using the form requires that personal data are provided, which is needed to contact the User and answer his/her inquiry. Provision of data is required to accept and handle an inquiry, and the failure to provide them makes it impossible to handle it.
  • Personal data are processed to identify the sender and handle his/her inquiry sent by the provided form – the legal basis for the processing is the necessity of the processing to perform a contract for providing a service (Article 6 (1) (b) of GDPR).
  1. Marketing
    • The Controller processes personal data of Users to perform marketing activities which may involve:
      • displaying the User marketing content which is not tailored to his/her preferences (contextual advertising);
      • displaying the User marketing content which is tailored his/her interests (behavioral advertising);
      • sending e-mail messages about interesting offers or content, which in some cases may include commercial information (newsletter service);
      • conducting other types of activities related to direct marketing of goods and services (sending commercial information electronically and telemarketing activities).
    • In some cases, the Controller uses profiling in order to carry out the marketing activities. It means that owing to the automatic data processing the Chancellor creates a User’s profile and, based on the gathered information, evaluates selected factors concerning the Users (e.g. e-mail address, the type of device, used technology, the frequency of visits and a vehicle model) to analyze their behavior as buyers and create a purchase prediction for the future. It allows for a better match of the displayed content with the User’s preferences and interests.

CONTEXTUAL ADVERTISING

  • The Controller processes personal data of Users for marketing purposes in connection with contextual advertising directed to Users (i.e. advertising which is not tailored to the User’s preferences). In these cases, personal data are processed in connection with the pursuit of the Controller’s legitimate interest (Article 6 (1) (f) of GDPR).

BEHAVIORAL ADVERTISING

  • The Controller and its trusted partners process personal data of Users, including the Users’ personal data collected through cookies and other similar technologies, for marketing purposes in connection with behavioral advertising directed to Users (i.e. advertising which is tailored to the User’s preferences), including Personalized Retargeting RTB. In these cases, personal data processing involves also profiling of Users.
  • The list of trusted Controller’s partners is here [a hyperlink to the list of partners]

NEWSLETTER

  • The Controller provides a newsletter service on the basis of the rules and regulations to the persons who made their e-mail address available for this purpose. Provision of data is required to provide newsletter service and a failure to provide them makes it is impossible to send the newsletter. This form of communication with the User may include profiling. It means that owing to the automatic data processing the Chancellor creates a User’s profile and, based on the gathered information, evaluates selected factors regarding the Users (e.g. e-mail address, the type of device, used technology, the frequency of visits and a vehicle model) to analyze their behavior as buyers and create a purchase prediction for the future. It allows for a better match of the content with the User’s preferences and interests.
  • Personal data are processed:
    • to provide the newsletter sending service – the legal basis for the processing is that the processing is necessary for the performance of a contract (Article 6(1)(b) of GDPR);
    • when marketing content is directed to the User in a newsletter – the legal basis for the processing, including profiling, is the Controller’s legitimate interest (Article 6(1)(f) of GDPR) in connection with the consent given to receive the newsletter.
    • for analytical and statistical purposes – the legal basis for the processing is the legitimate interest pursued by the Controller (Article 6(1)(f) of GDPR) to analyze the activity of Users on the Website to enhance the functionalities used;
    • to determine and pursue possible claims or defend against claims – the legal basis for the processing is the legitimate interest pursued by the Controller (Article 6(1)(f) of GDPR).

DIRECT MARKETING

  • User’s personal data may be also used by the Controller to send the User marketing content through various channels, i.e. by e-mail, text / multimedia message or by telephone.
    Such actions are taken by the Controller only when the User has given consent to them, where the consent may be withdrawn at any time.
  • In some cases, the Controller may carry out the direct marketing activities through the use of traditional post. In regard with this type of marketing, the User has the right to object to data processing.
  1. Social media
    • The Controller processes personal data of Users who visit the Controller’s profiles in the social media (Facebook, YouTube). The data are processed only in connection with maintaining the profile, also in order to inform the Users about the Controller’s activity and promote various events, services and products. The legal basis of the personal data processing by the Controller for the above purpose is the Controller’s legitimate interest (Article 6(1)(f) of GDPR) to promote its own brand.
  2. Posting comments
    • The Controller ensures the possibility to post comments on the Website. Providing Personal Data in the fields marked as “required fields” is optional, but in case of a failure to provide them it is impossible to post a comment. Data seen by all the Users are: the assessment of the workshop, a comment and the date of the visit in the workshop. Provision of other mandatory data is necessary to verify the given opinion. Provision of other data marked as not required is voluntary.
    • Personal data are processed in order to publish a comment within the functionalities made available by the Controller – the legal basis for the processing is that the processing is necessary for providing the service (Article 6(1)(b) of GDPR) and with respect to the provision of optional data – the legal basis for the processing is consent (Article 6(1)(a) of GDPR).
  3. Cookies and similar technologies
    • Cookies are small text files installed on the device of a User browsing the Website. Cookies collect information to facilitate using a website, e.g. by remembering the User’s visits at the Website and actions performed by him or her.

SERVICE” COOKIES

  • The Controller uses the so called “service” cookies primarily to provide the User with services electronically and improve the quality of these services. Accordingly, the Controller and other entities providing analytical and statistical services on its behalf, storing information or gaining access to information already stored in the User’s terminal telecommunications equipment (a computer, telephone, tablet, etc.). Cookie files used for the above purpose include:
    • user input cookies (session identifiers) stored for the duration of a session (eng. user input cookies);
    • authentication cookies used for services that require authentication for the duration of a session (eng. authentication cookies);
    • user-centric security cookies, e.g. used to detect abuses concerning authentication (eng. user centric security cookies);
    • multimedia player session cookies (e.g. flash player cookies), for the duration of a session (eng. multimedia player session cookies);
    • persistent user interface customization cookies for the duration of a session or slightly longer (eng. user interface customization cookies).

“MARKETING” COOKIES

  • The Controller and its trusted partners use also cookies for marketing purposes, e.g. in connection with sending behavioral advertising to Users. For this purpose, the Controller and its trusted partners store information or gain access to information already stored in the User’s terminal telecommunications equipment (a computer, telephone, tablet, etc.).
  1. analytical and marketing tools used by controller’s partners
    • The Controller and its trusted partners use also various solutions and tools used for analytical and marketing purposes. Below one may find basic information about these tools. Detailed information in this respect may be found in the privacy policy of a particular partner.

GOOGLE ANALYTICS

  • Google Analytics cookies are used by Google company to analyze how the User uses the Website as well as to compile statistics and reports about the operation of the Website. Google does not use the collected data to identify a User and neither does it combine any information items to make such an identification possible. Detailed information on the scope and rules of collecting data in connection with this service can be found at: https://www.google.com/intl/pl/policies/privacy/partners.

GOOGLE ADS

  • Google Ads is a tool which enables measuring the effectiveness of advertising campaigns executed by the Controller and allows to analyze such data as e.g. key words or the number of unique users. Google Ads Platform allows to display our advertisements to the persons who visited the Website in the past. Information on the data processing by Google in the scope of the above service can be found at: https://policies.google.com/technologies/ads?hl=pl.

FACEBOOK PIXELS

  • Facebook pixels is a tool which enables measuring the effectiveness of advertising campaigns executed by the Controller on Facebook portal. The tool enables an advanced data analytics in order to optimize the Controller’s acts together with the use of other tools offered by Facebook. Detailed information on data processing by Facebook can be found at: https://pl-pl.facebook.com/help/443357099140264?helpref=about_content.

HOTJAR

  • Hotjar is a tool which enables the Controller to conduct activity analyses of the Users on the Website, e.g. by questionnaires or satisfaction surveys and by anonymous collection of information on the clicks on particular places on the Website. The tool does not enable the User identification. Detailed information on the data collected via Hotjar and the deactivation process can be found at: https://www.hotjar.com/privacy.

GOOGLE TAG MANAGER

  • Google Tag Manager is a tool which enables the Controller to conduct activity analyses of the Users on the Website by enabling the management of other analytical or marketing tools used by the Controller.
  1. MANAGEMENT OF COOKIES SETTINGS
  1. Period of personal data processing
    • The period of data processing by the Controller depends on the type of provided service and the purpose of the processing. In principle, data are processed for the entire period of providing the service or fulfilling a purchase order until the moment of withdrawing consent or filing an effective objection to the data processing in the cases where the legal basis for the processing is the Controller’s legitimate interest.
    • The data processing period may be extended if processing is necessary to determine and pursue possible claims or defend against claims and, after that time, only when and to the extent required by law. After the elapse of the processing period, the data are irreversibly deleted and anonymized.
  2. User’s rights
    • A User has the right to: access the content of the data and demand its rectification, erasure, restriction of processing, the right to data portability and the right to object to data processing as well as the right to lodge a complaint with the supervisory authority responsible for personal data protection.
    • To the extent that a User’s data are processed on the basis of his/her consent, the consent may be withdrawn at any moment by contacting the Controller or using the functionalities available on the Website.
    • A User has the right to object to data processing for marketing purposes if the processing is done in connection with the Controller’s legitimate interest and also – for reasons connected with the User’s particular situation – in other cases when the legal basis for data processing is the Controller’s legitimate interest (e.g. in connection with carrying out analytical and statistical objectives). Marketing consents on the Website may be managed at: https://rodo.intercars.eu
    • More information about the rights following from the GDPR ca be found here https://intercars.com.pl/pl/faq-rodo/.
  3. Data recipients
    • In connection with provision of services, personal data will be disclosed to external entities, in particular the Workshops (within the scope necessary for service provision, in particular reservations).
    • In case of posting a comment on the Website, personal data of the User, such as the workshop’s assessment, the date of the visit in the workshop as well as other voluntary data, if given by the User, will be published along with the comment’s content.
  4. Transfer of data outside the EEA
    • The level of personal data protection outside the European Economic Area (EEA) differs from that guaranteed by the European law. For this reason, the Controller transmits personal data to places outside the EEA only when necessary and ensuring an adequate protection level, mainly by:
      • cooperating with personal data processors in the states with respect to which a relevant decision of the European Commission has been issued;
      • application of standard contractual clauses issued by the European Commission;
      • application of binding corporate principles approved by the relevant supervisory authority;
      • if data is transferred to the USA – cooperation with entities participating in the Privacy Shield program (eng. Privacy Shield), approved by a decision of the European Commission.
    • At the data collection stage, the Controller always informs the User of the intention to transfer personal data outside the EEA.
  5. Contact data
    • The Controller may be contacted by e-mail sekretariat@intercars.eu or by letter sent to the mailing address Inter Cars S.A., 64 Powsińska Street, 02-903 Warsaw.
    • The Controller has appointed a Data Protection Officer that may be contacted by e-mail iod@intercars.eu in any matter concerning personal data processing.
  6. Amendments to the privacy policy
    • The policy is verified on an ongoing basis and updated when needed.
    • The present version of the Policy was approved and has been in force since [02-01-2020]

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